Are you sure about your Statement "All their hardware is harder to repair than what is available from competition."?

https://www.ifixit.com/repairability/smartphone-scores

    Apple iPhone 14: 4
    Apple iPhone 14 Plus: 7
    Apple iPhone 14 Pro: 6
    Apple iPhone 14 Pro Max: 6
    iPhone 13 Pro: 6
    iPhone 12 Mini: 6
    iPhone 12 Pro: 6
    iPhone SE 2020: 6

vs.

    Samsung Galaxy S22: 3
    Samsung Galaxy S22 Ultra: 3
    Fairphone 4: 10 (ok clear winner :D)
    Google Pixel 6: 6
    Google Pixel 6 Pro: 5
    Google Pixel 5a: 6
    Mi 11: 4
    Huawei Mate 40 Pro: 4
    Microsoft Surface Duo: 2
    Samsung Galaxy Note 20 Ultra: 3
    Samsung Galaxy Z Flip: 2
    Motorola razr: 1
    Google Pixel 4 XL: 4

I mean, they are all bad, but looks like Apple is not "harder to repair".