IDK about artists (always did my art on DOS and Windows) yet Mac is slowly conquering business with consistency and fewer ads. Windows used to be the business OS, it was customizable, corp controlled where need be, and backward compatible. It was one platform to dev for and manage to reach a huge audience.

Now Windows reputation has suffered mightily with bundled ads, version churn (also impacts Mac yet with limited hardware the impact is lessened), and major swings in UI changes (often regressing).

It almost feels like Apple and Microsoft are slowly trading positions, whilst Mac retains a limited hardware set; making things easier for them. Interesting to see how Apple's shift to services ends up, will they become as obnoxious as Microsoft?

Surely the professional versions of Windows don't have ads though - that's just the consumer/at home versions?

I would think the bigger concern is all the telemetry.

LinkedIn, GitHub and Office are some of Microsoft’s biggest telemetry streams. I imagine they are or will be providing more user info than Windows.

Yeah my company is currently switching to macOS.

We write software in C#, most employees still use VisualStudio, we still have some legacy code in .NET Framework (everything else is netcore). It’s a 20 years old company.

So that’s the typical windows shop but still we are migrating to macOS. That’s how much Windows have become a shit show.

Back in the nineties a lot of the best creative tools were Mac-only. People who grew up with that and are now running studios/shops/etc are used to doing things the Mac way, and are only going to bother changing if they have a compelling reason.