In big cities, there is construction happening everywhere, POIs have closed down or changed location after the pandemic.
Street names are the only thing that stays the same.
It's maybe a bit of a shame that the raw tools (like OSM, QGIS, ArcGIS, even what is left of Google Earth) aren't easy to learn and equally accessible to everyone and the incentives of the big maps (Google Maps, Apple Maps, etc) is its own drive to a different lowest common denominator, but digital maps have such tools in the first place. (It was far more expensive to get custom printed maps. AAA triptychs are interesting thing to compare here.)
I would usually look at the map briefly, see "we need Farm Lane, should be 4th on the right" and then look at the street name signs. In a non-residential area I'll often do this on foot, but if I'm cycling I'm more likely to think "Right after the paint shop" or similar.
For those old enough, just think back to all the times your "navigator" wouldn't just tell you the street name or even "turn at the third intersection after this one " and instead waited until just moments before you reached it and said "Here" like a jack hole.
I need the street names. They're authoritative. Landmarks (or, worse, businesses used as landmarks) are things that are occasionally useful to me in the right circumstance, but they're too dynamic to really rely on.
If a map application doesn't make it easy to know the street names, then it's one that isn't useful to me.
So the things most people care about have changed, streets are less important now and things like attractions or "active areas" are more important. Yeah, some people still read maps the "old way", but now probably those are in the minority so catering to them isn't worth it anymore.
Of course that's only one aspect next to the question of what makes the most ad money.