I could see if we were talking about a side project with no commercial intent. But this post is about an indie Saas founder...if a few hundred dollars a month is a barrier to success, then that's a pretty good sign your indie startup isn't starting up.
I find these threads endlessly amusing considering that, for hundreds of years, starting a business involved massive investments in real estate, physical equipment, etc. We're living the dream, yet somehow quibbling over spending $10/month on a piece of software. If it saves you just 2 hours, per year, then it's worth it.
And most software I deal with isn't exactly free of opportunity cost - I dabbled a bit with accounting tools to the point of frustration and time sunk that I decided to roll my own (built around ledger, in case anyone cares) in about a day. Writing my own tool is sometimes faster for me than trying to figure out how to use one that's not designed around my specific needs.
Sure, 10$ doesn't seem like much, but all these little invoices can creep up to a non-trivial sum.
I find the cost and value of tooling options quite difficult to fully grasp, it often comes down to gut feeling IMO.
What I would want to caution folks for is that the cost of a tool is not only what it actually costs. It's also the amount of time that has to be invested into usage, and potentially migrating to something else a while down the line in case of discontinuation, disappearing capabilities, new requirements, ToS or pricing changes, ...
If there was a magic debugger that made debugging 100x easier and faster, but it wasn't free and open source, I'd still have a hard time using it even though it would save me a bunch of time, and easily pay for itself in time and frustration saved.
I ask because I would like to quit my job and build a competitor ASAP.
Also, the problem isn’t the potential cost down the road. If you’re scaling on any Saas product to the $23k/m tier, then congrats, you’ve made it!
The problem is, there’s a 90%+ chance all your cost optimizing upfront was a giant waste of time, because a vast majority of startups don’t work out. And the ones that do often pivot.
I am spending about $140/mo on a dedicated server currently, mostly because I want to run my own mail server without depending on a relay host or nickel and dime costs ($2-10/mo per address). This now runs just about everything I use. Nearly all my apps are dockerized so I can port them to another host pretty easily.
I've also been playing with writing for Cloudflare directly (workers & pages) as well as CockroachLabs (CockroachDB Cloud). Both with relatively low startup pricing and can grow as needed based on usage/demand, both with a relatively clean self-host strategy as an exit.
It would be too easy for me to wind up paying $20-30/month or more on a dozen or more projects. I try to keep this down, as if I don't touch something for a month, or don't complete it for a year, it adds up quick... If I keep baseline costs low, it's less of an issue.
If I was 20 years younger, I'd probably have gotten more of these things done or put more effort in. The tech costs are a lot better today than 25-30 years ago when I was starting out. But I'm still pretty mindful of it.
That implies bare minimum spend not splurge-in-just-a-few-areas cost to time savings benefit analysis.
No, because nobody thinks that it'll happen to them. Their company's/startup's/side project's product will be worth paying money for, and surely nobody's going to try to start an open-source product that will compete with them.
It's always somebody else.
I think it's more about minimising the cost with effective alternatives rather than just taking whatever the "brand name VC startup/scaleup" is in the space and forking over hundreds of dollars.
You will more likely always have to spend money to make money, I agree. But if starting from nothing, having an immediate -$200/month (up to $500+ once the free credits run out) before you actually make any money does not sound like a good time.
Also take into account when running multiple such projects. Survivorship bias in our space is real, and it takes a lot of hits to "make it big". That can easily pile up to thousands for a handful of projects while none of them get near break-even before you go bankrupt.
All it takes is finding a good-enough alternative in the space, or if you trust the software enough to self-host, do that.
There's nothing wrong with actually trying to be frugal. We're supposed to have the skills to be more self-sufficient in this space, and I don't think it's a negative to want to actually do so. And neither is paying for something if you feel the premium is worth it.
The right way to build a startup is: offload your infra, self host everything you can while balancing the maintenance effort/cost.
Use one of the OSS password managers to save on 1P. If you have a cloud sync service you already use, KeePassXC + cloud sync will solve having the passwords available everywhere you are. You can even use Syncthing for free (though I'd at least donate once off) since you can use it peer-to-peer between your devices.
SEO really needs disruption here on price. Ubersuggest seems decent.
On Intercom: OP can probably go into more detail on why Intercom's widget is so much better. If it's just animations and UX, then yeah go find some alternative or self host.
What's useful in the self-hosting space is finding either a tool to manage server provisioning & management (e.g. Ploi), or a hosting provider that makes it easy to install (e.g. DO marketplace). Then you're only spending a small fee on the management and only spending on hosting cost (which for a long time can be negligible).
Spending some time to DIY with reliable tools (automated where possible) is IMO still preferable to spending this much money if starting from scratch.