Do no evil always comes to a hard stop when investors realize it also means do no capitalism.

Almost like the modern corporate structure is what's really evil. Sixty or Seventy years ago, in the golden age of US manufacturing, companies were mostly privately owned. No shareholders to please. That let them make long-range strategic plays, instead of making short term anti-plays just to make the next quarter number go up.

Google has been offering 8.8.8.8 forever and never charged.

I would presume they're getting plenty of value out of that data.

Tap tap tap, is this thing on?

To quote: The "other than data-mining" part is still unanswered

Commoditize your complement.

Users need working DNS to use Cloudflare’s paid services. That used to be a business in and of itself, where OpenDNS made money showing people ads. But now the market price has been driven to zero.