I fully agree with your points. I’m not sure if it’s class or general inclination to travel etc. but I’m imagining if I went out with friends and peers at a conference, say, the horror at the idea people would have of going to a chain, including CCF, rather than some locally appropriate restaurant—even if a local chain.

But, yeah, most of my friends and people I travel with would think nothing of going to a Chinese restaurant and eating with chopsticks.

Not a judgement and we’d probably have a perfectly good time and dinner at a CCF but it would have pretty much a zero chance of happening.

I do find it interesting though how many people this simple observation seems to upset.

Out of curiosity, why would people have “horror” at the idea of going to a chain restaurant, as opposed to, say, “disinterest”?

There is this thing called hyperbole. The reaction would be more a polite “I’m pretty sure we can find something else.”

The “horror” is that you will only live to eat a fixed number of meals, so why on Earth would you waste one of your “meal slots” eating food at a chain that’s no better than reheated leftovers in your fridge?

Are you asking that question unironically? Why a lunch spent with your colleagues at CCF might be worth considering over the refrigerated leftovers waiting in the break room?

Because chain restaurants are generally kinda gross.

The typical American chain restaurant is going to serve you something that starts with low-quality ingredients, then gets a bunch of sugar, corn syrup, seed oil, artificial food coloring, emulsifiers etc added to it until it roughly approximates the flavor, texture and color of higher-quality ingredients (at the cost of being unhealthy). Then it has various chemicals added to it to act as preservatives or maintain texture or appearance during shipping and storage and re-heating. Then it's packaged into cheap single-use plastic bags or containers that slowly leach endocrine disrupting chemicals into the food, or rapidly leach them during reheating in a microwave.

The end result is that you get something that is edible, but probably kinda gross tasting unless your palette gets used to packaged foods and fast foods, and which is going to make you fat, depressed, distracted and tired.

There's a reason America has an obesity epidemic, diabetes epidemic, falling fertility rates and widespread prescriptions of drugs for depression, anxiety, adhd, etc, and it's the food the average American is eating.

You forgot to mention salt.

For me, it's like you suggest - more disinterest than horror. But it happens regularly with out-of-town coworkers. There are lots of above average ethnic places near my home and office (same 'hood). But, in a large enough group, there's usually one or two meat-n-potatoes person who doesn't want to try anything new.

The "horror" is less about going to the chain restaurant, and more the derision you'd face from your peers at suggesting it. The logic goes "If you like shitty chain food, it's because you don't have good points of reference to compare against, because you haven't experienced a wide variety of cuisine, because you're poor".

Yeah, CCF is well-know for making the majority of its food from scratch. It may be boring food, but they at least try to make it right.

> And only use chains when forced by co-workers who won’t deviate from a generic “American” menu.

Completely tangential, but a local Korean place (Haru K-BBQ) has fried chicken as one of the “Western” items. However, the fried chicken itself is a reason to go because they do such a nice take on this item.

Oh I'm not alone in this! I have a local Korean place that does 'fried chicken' but Korean style and holy god it is wonderful.

There's an Indian fried chicken fusion type thing called pepper chicken that I think is eventually going to take the country by storm

I honestly think that some fusion fried chicken joint might be the next Chipotle type hit. Indian Korean Japanese Chinese Mexican styles of fried chicken all under one house

Yea, I've always associated Cheesecake Factory with every other generic chain restaurant--exactly like Applebee's, TGIFridays, Outback, Olive Garden, and so on. It's a place you take large groups that contain picky eaters.

If you are lucky enough to have quality local ethnic places and have no particular love for mainstream American food, fine. Many towns in America can't do much better than a Chinese buffet, though, for which American chain restaurants are competitive alternatives.