It's tough to tell people you welcome hate speech in a way that doesn't turn off advertisers. She definitely spent some serious effort on that Tweet. YOU can be real, but apparently SHE can't.

I don't know Linda Yaccarino well, but so far all her statements, internal and public, read like cringe parody of corporate mediocrity.

Yep, she sounds exactly like someone who used to be an advertising executive.

They're corporate anodynes meant for a specific audience.

Her job is to be corporate and professional - she's there to get advertisers back onboard with Twitter. She's the grownup there to soothe their worries about the instability in the platform. Or she was, until Musk decided to randomly change the basic value proposition behind the site with no warning, undoing anything she'd already accomplished and making it plain that anything she promises can't be trusted because she's completely powerless figurehead.

For her sake, I hope she got her first year's salary up front.

You mentioned Musk "undoing anything she'd already accomplished.

What has she accomplished?

She's been talking to advertisers, trying to convince them that Twitter is a good, stable place to work with and they can resume/expand their ad buys. I don't know that she's achieved anything specifically, but I do know that if she has, it's dead now.

Musk hired her to help improve revenue, and then basically made it impossible for her to ever achieve that goal.

Yup. Her strategy was reported last week: https://arstechnica.com/tech-policy/2023/06/linda-yaccarinos...

That article is amazing to read with the benefit of week's hindsight.

Assumably some backchannel conversations with existing advertisers or advertisers she’d like to lure back, assuring them that Twitter is a stable platform and its users will be able to do things like, for example, see tweets, for the foreseeable future.

Right? Imagine selling ad impressions and suddenly the entire scenario changes with zero warning. No doubt executives are falling all over themselves to get in on that shit.

I don’t know her at all, but I know she’s someone who looked at Musk’s handling of Twitter over the past few months, his personal behavior, and the offer to work with/for him in this environment and said, “Yeah, this seems like a good idea.”

And that’s more than enough.

> the arrival of Threads is definitely an existential threat for Twitter

I had a similar thought when I joined Threads last night and within 30 seconds saw the accounts of Adam Schefter, Adrian Wojnarowski, and Shams Charania all actively posting.

If you follow NFL and NBA news you'll know these names but for anybody that doesn't, these insider accounts are firmly at the center of the NFL and NBA breaking news universe and for going on a decade now Twitter was where you went to follow them.

What Threads has done is break that monopoly Twitter had on this sort of thing. It gives regular users a clean, familiar, functional, working UI with a simple onboard process and it gives high-profile accounts a stable platform, a verified badge, and a boatload of users.

Could Twitter survive if it was no longer the epicenter of North American sports discussion? Probably, but it would be a big loss and would signal to other communities on there that Twitter's expiration date is rapidly approaching.

And the reason they are all immediately on Threads is that they saw the existential threat to their careers when Twitter went private and restricted their accounts to viewing 600/6000 Tweets last week. It's clear that with the daily random rule changes and service interruptions Twitter isn't the reliable platform that they need, and Instagram has a great track record of it.

I think these big accounts were given access to Threads much before the rate limiting debacle. And that was great tactic by Threads IMO. Having a lot of "Verified" accounts engagement on the app on day 1 when rest of the world joined gave it instant credibility.

The Instagram influencer type accounts, yes. The journalists mentioned in the post all joined after launch.

People noticed that Twitter was unavailable on the first day of NBA Free Agency. I bet that is typically one of the biggest days on Twitter in terms of activity

It took breathtaking hubris to charge money to the very content creators that kept them alive.

I wonder if these social platforms may one day become interoperable

I have no Meta corp apps installed on my phone. Not Facebook, Instagram nor Whatsapp, and Threads will join that list.

The reason for this is because Zuck and Meta corp are hostile to user privacy (and drain batteries).

Threads can't even launch in the European Union because of it.

Have fun paying $12 a month to be Threads-verified.

Thankfully day-to-day life isn't yet dependent on Meta corp as a necessity.

Ok, good to know. Have fun fighting the good fight.

Thanks, more people should consider the option of using a desktop browser instead of a smartphone app.

Quite hilarious to see both her and Musk lauding the great Twitter community and Musk tweeting memes about Threads copying Twitter when they themselves showed up at Twitter yesterday. Neither of them had anything to do with building the app and its community. Quite the opposite in fact.

It’s repulsive in and of itself that I can read this tweet without being logged in and very few others…

Somehow I can read her tweet without logging in...