Yep, she sounds exactly like someone who used to be an advertising executive.

They're corporate anodynes meant for a specific audience.

Her job is to be corporate and professional - she's there to get advertisers back onboard with Twitter. She's the grownup there to soothe their worries about the instability in the platform. Or she was, until Musk decided to randomly change the basic value proposition behind the site with no warning, undoing anything she'd already accomplished and making it plain that anything she promises can't be trusted because she's completely powerless figurehead.

For her sake, I hope she got her first year's salary up front.

You mentioned Musk "undoing anything she'd already accomplished.

What has she accomplished?

She's been talking to advertisers, trying to convince them that Twitter is a good, stable place to work with and they can resume/expand their ad buys. I don't know that she's achieved anything specifically, but I do know that if she has, it's dead now.

Musk hired her to help improve revenue, and then basically made it impossible for her to ever achieve that goal.

Yup. Her strategy was reported last week: https://arstechnica.com/tech-policy/2023/06/linda-yaccarinos...

That article is amazing to read with the benefit of week's hindsight.

Assumably some backchannel conversations with existing advertisers or advertisers she’d like to lure back, assuring them that Twitter is a stable platform and its users will be able to do things like, for example, see tweets, for the foreseeable future.

Right? Imagine selling ad impressions and suddenly the entire scenario changes with zero warning. No doubt executives are falling all over themselves to get in on that shit.

I don’t know her at all, but I know she’s someone who looked at Musk’s handling of Twitter over the past few months, his personal behavior, and the offer to work with/for him in this environment and said, “Yeah, this seems like a good idea.”

And that’s more than enough.