Re:Threads, an Instagram App
by jack_riminton on Tuesday July 04, 2023 @04:19AM
(#36583736)
Good points. The question therefore becomes what persuades advertisers to spend money on there and so what will drive a critical mass of users and content to get to that point. No doubt the "industrial producers" and the peddlers of dopamine and outrage will be what gets the platform there.
plus ça change
Re:Threads, an Instagram App
by carlossouza on Tuesday July 04, 2023 @08:01AM
(#36585519)
Advertisers are persuaded by underpriced attention.
In the beginning, every social network tends to offer that. (Some call it attention arbitrage.)
To drive a critical mass of users, social networks offer incentives to content creators so they flock to them and start producing content there.
The main incentive is the aggressive free distribution of organic content.
Once the social network matures, it reduces the proportion of free content in favor of paid content. And the attention arbitrage goes away.
My open source tribe switched to Mastodon, but not the pro-Ukraine tribe which relies on reporters to Tweet stuff from Ukraine
A lot of LGBT twitter tribe are not going to move to a site where they have to post under their government name, for their own safety.
(A very important axis for social networks is the "IRL or not" one; Facebook and Linkedin are "IRL", Twitter and Mastodon are very definitely not. Which way is Threads going to go?)
Of the three cohorots, the latter is by far the smallest (my own guess), and these are definitely (from my experience) finding homes on Mastodon (tribe-specific servers).