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A comment on Threads, an Instagram App. Parent comment
In the beginning, every social network tends to offer that. (Some call it attention arbitrage.)
To drive a critical mass of users, social networks offer incentives to content creators so they flock to them and start producing content there.
The main incentive is the aggressive free distribution of organic content.
Once the social network matures, it reduces the proportion of free content in favor of paid content. And the attention arbitrage goes away.
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In the beginning, every social network tends to offer that. (Some call it attention arbitrage.)
To drive a critical mass of users, social networks offer incentives to content creators so they flock to them and start producing content there.
The main incentive is the aggressive free distribution of organic content.
Once the social network matures, it reduces the proportion of free content in favor of paid content. And the attention arbitrage goes away.