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A comment on Threads, an Instagram App. Parent comment

Re:Threads, an Instagram App by jack_riminton on Tuesday July 04, 2023 @04:19AM (#36583736)
Good points. The question therefore becomes what persuades advertisers to spend money on there and so what will drive a critical mass of users and content to get to that point. No doubt the "industrial producers" and the peddlers of dopamine and outrage will be what gets the platform there.

plus ça change

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Re:Threads, an Instagram App by carlossouza on Tuesday July 04, 2023 @08:01AM (#36585519)
Advertisers are persuaded by underpriced attention.

In the beginning, every social network tends to offer that. (Some call it attention arbitrage.)

To drive a critical mass of users, social networks offer incentives to content creators so they flock to them and start producing content there.

The main incentive is the aggressive free distribution of organic content.

Once the social network matures, it reduces the proportion of free content in favor of paid content. And the attention arbitrage goes away.

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