Fidelity has cut Reddit valuation to $4.5B from $10B

Re:Fidelity has cut Reddit valuation to $4.5B from $10B by chongli on Friday June 30, 2023 @08:11AM (#36533464)

18-35 year old men is a demographic that is extremely valuable to advertisers. Unfortunately, it also seems to be quite a slippery bunch who shy away from most forms of advertising. They definitely love Steam sales though!

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Re:Fidelity has cut Reddit valuation to $4.5B from $10B by willis936 on Friday June 30, 2023 @08:36AM (#36533769)

And are willing to pay for things that don't attempt to make users into products or buy into attention economics.

Oh but that isn't interesting.

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Re:Fidelity has cut Reddit valuation to $4.5B from $10B by OldManRyan on Friday June 30, 2023 @09:04AM (#36534121)

Everything plays into attention economics and thinking otherwise is naive. Video games are optimized for play time and content, video streaming services try to keep you watching for as long as possible, music streaming services want you listening all day.

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Re:Fidelity has cut Reddit valuation to $4.5B from $10B by willis936 on Friday June 30, 2023 @09:48AM (#36534851)

The artists I enjoy the most are not optimizing for any of that. The thing in between me and the art is not important to me.

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Re:Fidelity has cut Reddit valuation to $4.5B from $10B by OldManRyan on Friday June 30, 2023 @11:40AM (#36536971)

The artist you enjoy might not be but the streaming service you use to listen to them absolutely is.

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Re:Fidelity has cut Reddit valuation to $4.5B from $10B by willis936 on Friday June 30, 2023 @02:28PM (#36539860)

How does that affect me? They inherently add no value.

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Re:Fidelity has cut Reddit valuation to $4.5B from $10B by JohnFen on Friday June 30, 2023 @05:43PM (#36542773)

Unless you don't use a streaming service. A lot of people still don't.

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Re:Fidelity has cut Reddit valuation to $4.5B from $10B by Stranger43 on Friday June 30, 2023 @08:19AM (#36533559)

But it's only really an subset of that demographic and i suspect the age spread reaches far lower then 18(reddit might pretend otherwise for regulatory purposes).

And i suspect a reason for the entire debacle is that a lot of the user base weren't seeing ads at all due to ad-blockers or the use of 3rd party apps.

It's a problem that also seems to plague twitch in that they simply aren't generating the revenue that's expected from the amount of traffic generated.

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Re:Fidelity has cut Reddit valuation to $4.5B from $10B by tourmalinetaco on Friday June 30, 2023 @03:42PM (#36541050)

> And i suspect a reason for the entire debacle is that a lot of the user base weren't seeing ads at all due to ad-blockers or the use of 3rd party apps.

Neither of which would be a problem for them if they didn’t remake and destroy the default UX on their desktop and made a functional app.

By pushing users to third party solutions they also pushed them off of the ads. Because if you want a web extension to redirect to “old.reddit.com”, why not throw an adblocker on top?

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Re:Fidelity has cut Reddit valuation to $4.5B from $10B by Dudester230602 on Friday June 30, 2023 @08:55AM (#36533997)

> 18-35 year old men is a demographic that is extremely valuable to advertisers. Unfortunately, it also seems to be quite a slippery bunch who shy away from most forms of advertising.

Plus with marriage on the decline, they are more free to spend their own money.

> They definitely love Steam sales though!

Steam does not dictate what socio-political views should be.

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