This is disgusting. Google's executives do an incredible amount of valuable work, easily thousands of times more than other employees, and deserve rich compensation packages. People need to be willing to pay a lot for Premium, or watch more ads, so that these executives can afford bigger yachts.
Why do you hate rich people so much?
/s
[0] https://www.pcmag.com/news/fbi-recommends-installing-an-ad-b...
Curiously the same content from bigger brands gets a pass.
Interrupting my watching experience so you can show me 15 seconds of some chips bouncing around on the screen only serves to frustrate me and cause me to despise whatever you're selling. It's reminiscent of the "butt in chair" managerial mindset, and does not convey a solid understanding of how an intelligent person makes purchase decisions or meaningfully interacts with whatever you're peddling.
The most effective advertisements are the ones you don't even realize are advertisements. If you've ever searched reddit for product recommendations, you've likely read covert marketing campaigns disguised as casual suggestions. I'm not saying those are better, they're actually just as bad if not worse, because they are fundamentally dishonest.
In my opinion, a tolerable ad is one that does not aggravate me. Non aggressive, non intrusive, quick, to the point, and at least somewhat relevant without having to spy on me. Showing me ads for travel or hotel bookings during a video about videogames or hobby model making isn't useful to me (or anybody I presume).
It's like spam having obvious misspellings as a bandpass filter for lowered reasoning faculties. YouTube ads are made to appeal to the type of person who doesn't use adblocking. They don't care if they're intolerable to you - they already know you're not going to engage.
The question is, if ads are forced on the rest of us and we can't walk into the proverbial other room while they're on, how might we allow ads, make them useless for capturing real data about us, but have them appear valuable?
Web ads are implicitly solicited. You go to websites knowing that they will serve ads. If you don't like it, you can stop going to said websites and no more ads.
Before I switched to using adblocking on my phone for youtube (like I did for my desktop), I made sure I will never ever buy whatever crap was presented in YT ads.
I believe I am not the only one for which ads have a contrary effect to the desired effect.
So, some companies payd Youtube money and end up actually losing money from sales.
Remember: "Ad-supported content" isn't really ad-supported, it's supported by the customers of whoever's buying the ads.
Always wondered how anyone picks an attorney from a billboard, as it seems that would be a negative signal but it must work because there are so many of them.
Mobile experience with ads is the most user hostile experience in tech.
E: keeping the misspelling.
It's completely fair to argue that Google makes more than enough money to not have to rely on your ad revenue but after all you're still free-riding.
1.) Google drove up ad coverage in front of videos to the point where I have to watch 2, sometimes 3 ads before I can watch a video. This is insane. I'd rather go back watching TV instead.
2.) Simultaneously, they have made it impossible for creators to support themselves by using ad payouts - indicated by how many creators chose to go with third party sponsorships. So even when I'm using adblock, I'm watching ads, only this time I'm usually okay with it, because I can skip them and even if not, it supports the creators I'm watching (although I'm sure advertisers will slowly figure this out as well and creep over to surreptitious advertising).
> that means to the app/platform/creator/website to go private and with a paywall
You pretend like this isn't already happening. Google is so detached from their customer-base, that Linus Tech Tips is currently starting his own streaming service, that does exactly this. Using their YouTube platform as a way to advertise it.
Larger content creators will just build their own platforms, as Linus proves.
> I have to watch 2, sometimes 3 ads before I can watch a video. This is insane. I'd rather go back watching TV instead.
Your 2 statements contradict themselves. If you and others are fine to pay for a service and hate to watch 2-3 ads then why not take YouTube Premium? Now you just said you will prefer not to pay and go watch TV.
> they have made it impossible for creators to support themselves
You can literally pay a subscription to a channel you want to directly support now. How is that not helping to support content creators.
> You pretend like this isn't already happening.
I think you start to reading way too deeper here because I was literally pointing that it is happening and has to happen if people want quality. Or you go free with ads or you go private with a paywall.
Truth is you are already kinda answering what is happening right now:
> So even when I'm using adblock, I'm watching ads, only this time I'm usually okay with it, because I can skip them and even if not, it supports the creators I'm watching (although I'm sure advertisers will slowly figure this out as well and creep over to surreptitious advertising)
During Covid the internet ad market exploded but the price also went way down. If it’s ads on Facebook Google or even YouTube. A lot of people are more on the web with lock downs. They shop even more on Amazon and e-commerce shops. But this influx of new (regular) users made also cost of the ads per user crash because of the influx itself and because of the financial situation.
Coming back on YouTube that’s when and why YouTube started to show a lot more ads before it was 1-2 it went to 2-3 or so. And usually not skipable.
Add to this like you said in your comment people that want to support a channel and do watch ads but never click, advertisers will “figured it out”. Well they already did figured it on out. And they is them and Google Facebook etc. The market already corrected itself at the beginning of Covid. That’s why now you have to see more ads on YouTube because the cost per click is way down.
We can’t just zoom in and avoid all the economic situation. Forget how we got here. And avoid to see what YouTube offers to support content creators and yell that they don’t do a thing when really everything is already there. The question is are people defending this narrative going to fight to always things free with no (little) ads or are they going to put their money where their mouth is?
Maybe if they weren't allowed to collect so much information, or had to pay back the users they are collecting data on could I see the point that ad-blocking is free-riding.
Yes, I'm consuming the service, but I'm also contributing to it. Less users = less engagement, and maybe that's good for YT's bottom line but it's harmful to the ecosystem.
Using words like 'theft' to describe visiting an openly-accessible webpage with a browser extension that modifies the presentation of that webpage is a bit extreme.
Add up all their users and that's many billions of dollars of networking they're getting for free, paid for by those users.
Very disingenuous argument. That's their revenue, not their profit, and that includes their entire business, not just YouTube. Or is your point just that Google is big, therefore even if YouTube is operating at a loss (I don't know if it is or not) they should continue to do so indefinitely just because they can?
If YouTube disappeared tomorrow it would arguably the best thing that happened to internet video since its inception. You can only imagine the variety of services that would spring up, maybe a standard way of finding and viewing videos would emerge.
People don't realise how damaging (essential) monopolies are, abusive or not.
And everyone here is behaving like pissy 6 year olds in response
By your standards, Google is acting even more juvenile. It will not defeat or reduce adblocking and will likely alienante paying customers. It's less than pointless.
The CEO of YouTube is probably sweating as their performance is tied to YouTube net profit. YouTube is one of many revenue streams that Alphabet will be tightening over the years. I expect the Android division to also start bringing in revenue that is not connected to Google Play.
2. Many users want to keep blocking/avoiding ads & don't want to pay. So they want to use the service for literally free. What other monitization method do you propose?
3. Their parent company's revenue doesn't matter. Is Google expected to run a free service that is very expensive and serves billions of users?
4. Youtube demonitizes people to keep advertisers on the platform. Users blocking ads & not paying ("freeloaders") only exacerbate the issue by being a drain on resources and further incentivizes Youtube to keep striving to preserve revenue by demonetization.
The number I see tends to fluctuate between $1 to $1.50 per 1,000 views, or about $0.001 to $0.0015 per view. (YouTube makes around twice that in direct gross revenue, and splits it up 55% to 45% between the creator and the platform, respectively.)
This obviously fluctuates substantially: if you produce videos that are viewed by prime demographics advertisers are more interested in, you tend to make more. YouTube also has better individual deals signed with their topmost creators, giving them a better revenue split or a different advertiser pool that’s willing to pay more for the most popular YouTubers. Shorts and livestreams also work a bit differently, but that’s too complicated to get into here.
CGP Grey has a great video on how YouTube ads work: https://youtube.com/watch?v=KW0eUrUiyxo
Sponsors, meanwhile, typically offer massively better rates. Estimates very a lot more, and it depends on your individual track record as a creator, but I’ve seen numbers thrown around ranging from $2.50 to $10 per 1,000 views at the lower end. The biggest creators are apparently being quoted $50 or more per 1,000 views, and that number goes up exponentially as your channel grows.
That’s why seemingly every YouTuber is taking those deals, they’re unbelievably lucrative compared to the integrated YouTube ads. Combine that with a healthy Patreon and it’s no wonder why YouTubers are still able to do so well despite Google infamously difficult behavior.
>“YouTube’s ad-supported model supports a diverse ecosystem of creators, and provides billions of people globally access to content for free with ads,” the company’s statement says.
Let's at least be 100% honest with everyone and stop with the disingenuous garbage:
1. Ad-blocker usage is roughly 25-30% of US users.
2. The average YouTube content creator makes less than 0.02 per ad view and thus why many of the large ones choose to use sponsors instead. Most YouTube content creators aren't making ANY money, let alone enough for them to care all that much. For those that are, they're doing just fine w/ad-blockers being used.
3. Google made nearly $70 billion in Q1; they're not hurting at all, especially their executives.
4. The on-going rise in the use of ad-block technologies is simply because platforms, sites, etc, are all absolutely inundating viewers with so much trash in an effort to make more money that it's almost a requirement to use them without having a shitty experience.