Yet Digg.com for whatever reason still exists.

I wonder how these old websites that seemingly no one uses still churn out money?

The google trends graph is the worst I've ever seen

https://trends.google.com/trends/explore?date=all&q=digg&hl=...

EDIT: Note that it's a common slang word in Norwegian, hence why it still appears as a search term there

Did you try going there? Inexplicably it's worse than I could have imagined.

I found one thread with 9 comments. In the popular section. And it devolved into someone calling another an 'asshole'.

OK, well, maybe those were some really bland houses

Sell to someone who specializes in making money off of core audiences, cut costs, focus on revenue generators like micro transactions.

There's no equivalent to migrate to.

There most likely won't be. Reddit is Usenet 2.0. With Usenet, it was a diaspora. Sure, we had some sites like Slashdot that started in 1997 but even that was still targeting link aggregation focused discussions on tech related topics and there might only be a handful a day at times. The exodus from Usenet was to internet forums.

The exodus from Reddit seems to be to disperse among a combination of other forums, some Reddit-like sites like Tildes and Lemmy, and Discord.

Once we go through that for a while, we'll maybe have another consolidation again once a new round of companies give it a go. At least that's my hypothesis.