Reality check: this approach means the rest of the world will have better tech whilst what's sold in the EU remains frozen in time.
So the reasons are:
1. We want everyone to do the same, no exceptions. In particular, we don't like Apple and the lightning standard.
2. It's better for the environment.
Now, 2. is clearly wrong, as now just all the people already in the Apple ecosystem need to switch their lightning equipment to USB-C equipment, adding tons of waste.
And 1., well, is no reason at all. It's how you successfully stop innovation.
As opposed to now, when I buy twice as many cables on their own wear lifecycles because my phone doesn't connect to the same thing as my Switch or my Laptop?
This is literal FUD.
They brought back MagSafe because customers weren’t satisfied with USB-C charging.
They’re supporting both standard and proprietary. My MacBook Pro is connected to a multi port USB-C charger 99% of the time, which also charges my phone and my headset. MagSafe sits in the backpack when I need to work somewhere else than my desk, which doesn’t happen much. I’d argue it’s the best of both worlds.
If it only supported MagSafe I’d be seriously annoyed.
The problem with nonstandard connectors is when they get in the way of standard operation, not merely existing.
Magsafe delivers 140 watts compared to 100 watts for usb-c. That difference is not insignificant for people who aren't plugged in all day.
"Companies won't invest R&D into making freely available standards because if it's freely available it's not a competitive advantage" is clearly not something which bears out in the real world.
You somehow smoothly glossed over the part where Apple (and friends) have to convince a bureaucrat to allow them to do any of this. Where political imperatives ('we're gonna crack down on [foreign] big tech companies!') might incentivise a regulator to say no. Where the new cable no longer uses metal X, and all the manufacturers of metal X successfully lobby to 'save jobs' by protecting the old standard. And so on and so forth.
> What if Apple now comes out with a new standard much better than usb-c for their newest iPhone?
Then they go to other manufacturers and say "we have a new, much better idea. we should collaborate on it, so that it's standardised and we can all use it next year". Then they all ship it in Europe and we all have a much better connector. Win win win unless you want very proprietary connectors.