Re:Apple cannot ban links to outside App Store payments, U.S...
by acchow on Monday April 24, 2023 @07:03PM
(#35694426)
Apple lost the battle in the linked article
Re:Apple cannot ban links to outside App Store payments, U.S...
by dragonwriter on Monday April 24, 2023 @07:05PM
(#35694440)
Of the 10 battles in the linked article, Apple won 9, and lost one of the less important ones.
The article title focuses on the one they lost, but...
Re:Apple cannot ban links to outside App Store payments, U.S...
by no_wizard on Monday April 24, 2023 @07:27PM
(#35694635)
I disagree its less important. A great majority of the most popular apps in the app store (not counting games) are SAAS businesses, they will benefit enormously by redirecting sign ups to their own websites. I think this will have a pretty big overall affect for developers on iOS if they can maintain good conversions this way.
Re:Apple cannot ban links to outside App Store payments, U.S...
by throwaway-blaze on Monday April 24, 2023 @08:24PM
(#35695049)
One area not discussed often enough with the App Store for subscription apps is the percentage of people that have a billing issue and end up churning because of it. This can be anywhere from 8-20% depending on your app. Because purchases are anonymous on the App Store, you have little ability as an app owner to ping your customer and say "Hey, your credit card failed, click here to update it".
Supposedly Apple will be making some moves to rectify this in iOS17 but handling subscriptions yourself makes this pretty easy...
A "win" for Apple, in an individual battle, merely means that the status quo remains unchanged. They have to win every battle, to win the war.
And Apple is already losing very significant battles elsewhere.
For example, in the EU, with the soon to be in effect App Store laws, Apple is being forced to allow sideloading, and won't be able to charge the 300% fee, in the EU.
In the USA, maybe this court case fails. But there are more court cases being brought against them, and also laws being considered that could force Apple to change anyway, even if they win the current court battles.