Anyway, the issue is that it is a live streaming platform.
In comparison to last 5 years, in the last year I can recall at least 5 times where I missed significant moments because the platform automatically ran ads.
Funnily that's exactly what everyone is doing[1].
[1] https://www.fiercevideo.com/video/linear-video-subscriber-lo...
You get cultural references more memorable than the shows they prop up. Where's the beef still rings strong, wwwhat's up is a universal greeting.
Advertising can bring feelings of connectiveness to people. A familiar verizon song at Christmas makes life a little bit less sad for a solider in the battle field or a parent who is spending Christmas alone.
Advertising in many ways is more dynamic, interesting and long lasting compared to the shows they put on. Watching shows without them hollows out the experience.