Re:The rise and fall of Birchbox, the startup valued at near...
by Veen on Sunday March 12, 2023 @03:43AM
(#35117769)
Dollar Shave Club goes to show what you can do with a trivial idea and some very clever marketing.
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Re:The rise and fall of Birchbox, the startup valued at near...
by malborodog on Sunday March 12, 2023 @04:55AM
(#35118125)
Exactly. Or think Lululemon— “wow, clothing, no moat”. And look at them. 20bn company or something.
Re:The rise and fall of Birchbox, the startup valued at near...
by lotsofpulp on Sunday March 12, 2023 @05:43AM
(#35118318)
Lululemon was able to figure out how to market a premium product that can fetch far more profit margin than razors to wealthy clientele.
The opposite, marketing lower priced items because they have a lower price limits profit potential unless you have some technological advancement that really drives down cost.
Re:The rise and fall of Birchbox, the startup valued at near...
by Ekaros on Sunday March 12, 2023 @09:54AM
(#35120039)
Actually the model really doesn't make much sense in long run. You are essentially the one starting race to the bottom. And if others join in, you together end up at the bottom. Which I don't think is optimal for anyone participating.
Re:The rise and fall of Birchbox, the startup valued at near...
by justsomehnguy on Sunday March 12, 2023 @10:35AM
(#35120501)
> Which I don't think is optimal for anyone participating.
There are 'visionaries', who want 'to change the world' and there are people who knows what they can start a business, make it profitable and then move on with profits.
Hayley Barna moved on in 2015.
If your choice is to 'change the world' then of course it's not 'optimal'.