“find a way to be a predatory squatter on a chokepoint”

Re:“find a way to be a predatory squatter on a chokepoint” –... by tjbiddle on Friday February 24, 2023 @08:26AM (#34924237)

I'd agree on this.

For a while I'd bid on the names of competitors (Not being scammy - just trying to win the #1 result placement); however, I found I was spending a bunch with basically zero conversions because - I assume, if someone is searching for something, they're expecting that something, so when they click it and realize it's not - they just exit.

On the other hand, bidding my own name: pennies.

[ Parent | on HN ]

Re:“find a way to be a predatory squatter on a chokepoint” –... by ryandrake on Friday February 24, 2023 @12:11PM (#34926841)

> Not being scammy - just trying to win the #1 result placement

From the end user's point of view, how is "win the #1 result placement" for a competitor's name not a blatant scam?

[ Parent | on HN ]

Re:“find a way to be a predatory squatter on a chokepoint” –... by tjbiddle on Friday February 24, 2023 @10:19PM (#34933480)

Scammy would be pretending to be the other brand.

It's the difference between bidding on the keyword BrandX when my company is ABCBrand with an ad that says:

"Come shop at BrandX" .. when it's going to my ABCBrand, and possibly even having a landing page pretending to be BrandX

vs.

"Come shop at ABCBrand" ... and going to my ABCBrand, as it should.

[ Parent | on HN ]