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A comment on “find a way to be a predatory squatter on a chokepoint” – Cory Doctorow. Parent comment

Re:“find a way to be a predatory squatter on a chokepoint” –... by ryandrake on Friday February 24, 2023 @12:11PM (#34926841)
> Not being scammy - just trying to win the #1 result placement

From the end user's point of view, how is "win the #1 result placement" for a competitor's name not a blatant scam?

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Re:“find a way to be a predatory squatter on a chokepoint” –... by tjbiddle on Friday February 24, 2023 @10:19PM (#34933480)
Scammy would be pretending to be the other brand.

It's the difference between bidding on the keyword BrandX when my company is ABCBrand with an ad that says:

"Come shop at BrandX" .. when it's going to my ABCBrand, and possibly even having a landing page pretending to be BrandX

vs.

"Come shop at ABCBrand" ... and going to my ABCBrand, as it should.

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