I've seen tons of medium articles and to me it always seemed like random ranting and a pulpit for leftists, rather than a serious platform. I hope you can do something about it.
I have read really interesting material on Medium and it’s just not enough to make me want to pay to read _any_ content on Medium. I might pay to remove ads like I do on YouTube but only after developing a habit that is triggered by content I care enough about and visit often enough for the ads experience to detract from it.
In my experience Medium should have been (could still be?) a Wordpress killer and not a publishing play.
I’ll admit I don’t bother with the NYT or Medium or Subspace, but if I ever were to subscribe it’d be along those lines.
Medium has not earned the right to paywall content, the NYT has, apparently.
You need to find another way.
Maybe a pay by the drink subscription model.
Put a button on each article so I can decide how much I want to pay, with zero as an option.
Put a little counter at the top so I can see how much I’ve spent this month and how much has gone to authors vs the company.
If the content is that good, people will pay, I know I would. But I ain’t paying monthly for something I don’t use regularly and I ain’t paying to read something based on a title.
The NYTimes provides a level of journalism that is not easily replaceable by letting a bunch of random people blog. That's why their subscription works. True there are other journalism sites. But there are also many actors, but only one Tom Cruise; the NYTimes is like Tom Cruise, which is why he is paid so much. Medium is more like an unknown actor that is good but there are 100 waiting to replace him.