Not sure why you're getting the down votes. I attended a Catholic school and wearing a rosary was certainly frowned upon for the exact reason you state.

> Wearing rosary beads sounds like a counter culture move against the church if you ask me.

Wearing a rosary around the neck is common and accepted in some Catholic cultures and frowned upon in others. There is no general Catholic religious objection to it, it is just a matter of local cultural practice. (Publicly flaunting it while engaging in scandalous behavior is more generally frowned upon, of course, as heaping hypocrisy on top of the already-bad behavior.)

Wearing a 15-decade rosary on the hip, in the same place a soldier would wear a sword, is traditional for the Dominican order.

I'm not objecting to wearing them, my old biases object to them being worn as a fashion element. They are a tool, not a sign of your personal faith. The only people I ever saw with Rosaries every day were the Nuns who used them every day, even the priests would dress down on occasion.

I bought a rosary when I visited Italy [1]. Never believed in God myself, but the memorabilia is sick.

[1] For a cousin-in-law's son's christening in an extremely old Church. Super cool.