It was probably 10ish years ago I read about it. Most likely on BoingBoing.

Will see if I can find it. Indeed it is not easily dug up.

There are many ads about the coming trend of "Virtual Product Placement" but none that I can find which acknowledge the early attempts at it which I read about way back.

Maybe you were thinking of How I Met Your Mother?

https://www.reddit.com/r/pics/comments/iiay9/digitally_inser...

Nailed it. That was it 100%. Thank you!

Not the article I was looking for, but this talks about a company doing this exact thing as a service for media companies:

https://www.outsourcemarketing.com/blog/help-product-placeme...

There was a case of it just recently—the Amazon Jack Reacher series was released in February (around tax time) and had a TurboTax ad edited onto the side of a building when viewed in America.

https://gizmodo.com/digital-ads-streaming-netflix-amazon-nbc...