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Re:My Husband Was Right About DVDs All Along by RajT88 on Saturday January 21, 2023 @03:56PM (#34470417)
It was probably 10ish years ago I read about it. Most likely on BoingBoing.

Will see if I can find it. Indeed it is not easily dug up.

There are many ads about the coming trend of "Virtual Product Placement" but none that I can find which acknowledge the early attempts at it which I read about way back.

Re:My Husband Was Right About DVDs All Along by bentley on Saturday January 21, 2023 @05:18PM (#34471245)
Maybe you were thinking of How I Met Your Mother?

https://www.reddit.com/r/pics/comments/iiay9/digitally_inser...

Re:My Husband Was Right About DVDs All Along by RajT88 on Saturday January 21, 2023 @05:31PM (#34471370)
Nailed it. That was it 100%. Thank you!