"Whats the box with the flashing lights?" "Oh, that's what's left of Twitter."
YouTube is on a similar precipice. People think it's irreplaceable because YouTube displaces every competitor. In truth, Google has simply monetized the distribution of video content so well that nobody else has a reason to compete. Streaming video on a competing platform is almost always a shitshow. But, eventually YouTube will fail or implement a heartbreaking change that forces everyone off. Maybe Larry Ellison will make a bid for it, and we'll complete the Lex Luthor arc for American billionaires. Either way, it's another "too big to fail" service that is sure to fall apart at some point.
If you want to avoid situations like this, take ownership of the media you like and don't let your voice rely on other people's platforms.
All that has gone by the wayside, of course. Part of the problem here is that Musk had so much money he could afford to burn tens of billions of dollars on a weird personal fixation. [1] A problem that the market has happily started to correct, [2] but perhaps not soon enough to save Twitter.
[1] One possible explanation is here: https://defector.com/i-was-almost-elon-musks-twitter-voice
[2] He even set a record! https://www.npr.org/2023/01/12/1148634966/elon-musk-guinness...
Twitter learned that they really had to take harm reduction more seriously if they didn't want to be known for things like that. I believe that their improvements there were part of what set them on the path to their later profits: https://www.netcials.com/financial-net-profit-year-quarter-u...
And as far as losing money goes, their "lean and mean" approach isn't doing so well. Ad revenues are reportedly down ~40% as the same time Musk is going to have to come up with billion-dollar interest payments.
As an impartial non-Twitter user, I think it's safe to say that neither version of Twitter was healthy for it's platform or users.
I think your claim on profitability is flat out wrong. If you think that's the case, what are the exact numbers you are imagining that would make Twitter profitable?
It feels like people with money are shutting down, neutering, avenues where they receive criticism.
Since much of the money for the buyout came from the Saudis and the Chinese, it feels like the people behind this are more concerned with subduing Twitter than turning a profit. Maybe why they had to make it private, it’s illegal to run a public company into the ground.
Elon has always slashed customer service and PR in the companies he runs.
Twitter for all it's warts, was still a haven for public accountability when traditional customer service avenues fell short.
Not surprising that following an unprecedented consolidation of wealth (2020), we see someone take that opportunity to dismantle that.
The counter-reaction to this, I believe, is the increased concentration of wealth and push toward monopoly and control.
If democracy prevails, I believe social media, like Youtube, Reddit etc will drive a level of cultural, scientific and technological enlightenment to equal the Renaissance.
If autocracy prevails, if the whole world falls under the dominion of a single authority, we will all end up in one single shithole country.
ooooo, I like the dark place you're taking this. I didn't give one iota about Twitter before the Musk debacle, but I have been enjoying the shit show since it started. I can't stop paying attention into just how much of a future Business 101 case study this will become. I remember when everyone said how Reed Hasting navigated the Netflix debacle of trying to separate the DVD side of the business as a future case study. I feel like Musk saw that and said, "hold my beer! I'll show you how to ruin a company's brand!!!"
Twitter and Elon have already done quite a bit of damage to the company, platform, and reputation. This is just a continued pattern, and it is disappointing.