+1 on reducing options and improving curation... I've gotten in the habit of nearly always selecting "sold by amazon" option in searching... if nothing else, at least the return process is less likely to be a hassle.
When I write a near-future work of fiction, one set, say, a decade hence, there used to be a recipe that worked eerily well. Simply put, 90% of the next decade's stuff is already here today. Buildings are designed to last many years. Automobiles have a design life of about a decade, so half the cars on the road will probably still be around in 2027. People ... there will be new faces, aged ten and under, and some older people will have died, but most adults will still be around, albeit older and grayer. This is the 90% of the near future that's already here.
After the already-here 90%, another 9% of the future a decade hence used to be easily predictable. You look at trends dictated by physical limits, such as Moore's Law, and you look at Intel's road map, and you use a bit of creative extrapolation, and you won't go too far wrong. If I predict that in 2027 LTE cellular phones will be everywhere, 5G will be available for high bandwidth applications, and fallback to satellite data service will be available at a price, you won't laugh at me. It's not like I'm predicting that airliners will fly slower and Nazis will take over the United States, is it?
And therein lies the problem: it's the 1% of unknown unknowns that throws off all calculations. As it happens, airliners today are slower than they were in the 1970s, and don't get me started about Nazis. Nobody in 2007 was expecting a Nazi revival in 2017, right? (Only this time round Germans get to be the good guys.)
<http://www.antipope.org/charlie/blog-static/2018/01/dude-you...>
Multiple HN discussions: <https://hn.algolia.com/?dateRange=all&page=0&prefix=true&que...>
> I very frequently get the question: "What's going to change in the next 10 years?" And that is a very interesting question; it's a very common one. I almost never get the question: "What's not going to change in the next 10 years?" And I submit to you that that second question is actually the more important of the two -- because you can build a business strategy around the things that are stable in time. ... [I]n our retail business, we know that customers want low prices, and I know that's going to be true 10 years from now. They want fast delivery; they want vast selection.
> It's impossible to imagine a future 10 years from now where a customer comes up and says, "Jeff, I love Amazon; I just wish the prices were a little higher." "I love Amazon; I just wish you'd deliver a little more slowly." Impossible.
https://www.inc.com/jeff-haden/20-years-ago-jeff-bezos-said-...