I worked at Google when it was created and "went viral". Before memegen there was a strain of what I would call inauthentic positivity
I think memegen made it a lot more acceptable to be cynical, which was probably good, because the company was definitely drinking a lot of its own Kool-aid
Too lazy to check, but did memegen appear before or after the whole Google+ debacle? Because from the outside Google did seem to drink a lot of its own Kool-aid back then (before and during the first stages of the Google+ launch).
In a way, the current discussions around VR remind me of those times, lots and lots of smart people refusing to say that the emperor has no clothes, for one reason or another.
(Oh wait, yes they were.)
I can live with keeping the cynicism to myself as long as the rest of the culture is ok.
However well paid at the outset, such “cults” more often than not are ultimately pernicious not only to their environment but their members as well.
It's like the workplace version of Instagram itself, where everybody shows their best side, is mildly ashamed of feeling anything but positive because of the collective emphasis on "good vibes only" and keeps any concerns, cynicism or suggestions that we're going in the wrong direction under wraps.
I think it's ultimately unhealthy (both individually, psychologically and to the company) and leads to the same problems you see in autocratic nations - the leaders only see everything going swimmingly.