And you're ok with this?
The businesses are legally accountable for the data they're sending and complying with privacy laws, but to most platforms it's a dumb pipe for whatever data the business chooses to send.
I think the post you're replying to is concerned about the moral rights of the people whose data is sent, not whether sending the data is beneficial or harmful to the business that sends it.
Their actions tell us they’re OK with it.
That'll be something for when the market has fundamentally changed and you'll make your nation's average for your education level. But until then essentially nobody has to work anywhere "under protest", there are so many other opportunities.
Choice A) stand on principle and ruffle feathers and risk becoming unemployed
Choice B) just do what tasks you've been assigned, collect paycheck, hold your nose until better options are available.
It is totally understandable why people can find themselves in these situations. It is totally different than the team member that thinks up this stuff and actively promotes this within the org. Those are the asshats
There's more than enough work out there, but those other jobs might not net an individual 10x the average household income. Can one survive on 5x or even 3x? Then there are more than enough alternatives.
If the employer has kidnapped your daughter and threatens to kill her if you don't build this tracking solution, then I can totally see how you'd do things you find reprehensible "under protest". But I doubt that's a common scenario, and generally people just don't care or they rationalize it ("I'm working on ads so the internet will not be paywalled").
You can judge someone that accepted a job ad bigAdTech, but there are other jobs that start out as an acceptable place but as things continue on with potentially new leadership or some other change causes things to become untenable. Not everything is simple, but you can armchair quarterback and make judgement one the limit information you have.
Regardless of what you say, it’s actions that matter. You can tell me you’re against something all you want — but if your actions tell me you aren’t, guess which I care about?
It’s easy to talk ourselves into doing something “under protest” that we’re “against” for a big paycheck. But you know what, at some point, we’re not really “against” it afterall.