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Re:Niches Are Overrated by solidgiant on Wednesday November 02, 2022 @01:21PM (#33439512)
I wonder if anyone has niched down not into a vertical, but into a demographic. For example a lot of my clients are religious CEO's. And I'm contemplating just trying to niche into that demographic as opposed to an actual industry or vertical.
Re:Niches Are Overrated by tluyben2 on Wednesday November 02, 2022 @01:50PM (#33440068)
I had this experience early on (1998 around) when I accidentally stumbled on a rich client who was very religious and introduced us to his church where almost all men were rich business guys (only ceo's, investors and their families etc). It was a great niche money wise, but as my co-founders and myself were (and are) atheists, we really couldn't work with them as they continuesly mixed religion with business and we cut ties after a few projects.

But it is a good idea I think if you can get into a large (enough) group of a certain demographic that doesn't bite (too much?) with your own beliefs and values.

Re:Niches Are Overrated by lurkervizzle on Wednesday November 02, 2022 @02:35PM (#33440789)
Think this is a great reinforcement of also requiring a guiding mission to what you do - otherwise it won't feel authentic.

So if your niche is for example custom IT security services for religious, well off business folks, if you don't align and empathize with that niche (e.g., you're an atheist), even if it's a monetary opportunity, you're going to feel dissonance.

At a broader level, this is why I think aligning with your company's mission helps when people can do that vs. taking a more agnostic approach to where you work.

Re:Niches Are Overrated by mrcheesebreeze on Wednesday November 02, 2022 @01:57PM (#33440199)
also if you are in one of those demographics it can be even better.

you would have a level of rapport inherently with those people and can make those connections even easier.

Re:Niches Are Overrated by solidgiant on Wednesday November 02, 2022 @02:21PM (#33440540)
Yes agreed. I've seen this work well countless times over the last 15 years in business. Which is what is leading me to do more of it.
Re:Niches Are Overrated by lupire on Wednesday November 02, 2022 @02:01PM (#33440265)
How so? Religious marketing for business services? Or providing a service that religious CEOs need?
Re:Niches Are Overrated by solidgiant on Wednesday November 02, 2022 @02:20PM (#33440527)
I'd be providing a service that religious CEO's need.
Re:Niches Are Overrated by 0ff on Wednesday November 02, 2022 @02:53PM (#33441092)
Indulgences?
Re:Niches Are Overrated by holler on Wednesday November 02, 2022 @04:14PM (#33442310)
Curious how you ended up with that demographic?
Re:Niches Are Overrated by ericmcer on Wednesday November 02, 2022 @02:25PM (#33440617)
Isn't doing business with people of the same faith a tens of thousands of years old practice? It would be hard to pull this off without embracing similar faiths.
Re:Niches Are Overrated by hcho on Wednesday November 02, 2022 @02:41PM (#33440872)
Some say it's the reason religions pop up.
Re:Niches Are Overrated by crftr on Wednesday November 02, 2022 @02:47PM (#33440988)
Sounds a lot like establishing a lifestyle brand. And yes, it works.
Re:Niches Are Overrated by caminante on Wednesday November 02, 2022 @03:01PM (#33441221)
> For example a lot of my clients are religious CEO's. And I'm contemplating just trying to niche into that demographic as opposed to an actual industry or vertical.

"as opposed to" doesn't make sense as I don't think you can avoid "an actual industry"

There is definitely sub-differentiation within each industry that cater to religious principals. Look at ESG finance, which has existed and persisted in the pre-modern sense, e.g. plenty of money managers that claim differentiation by investing in firms that screen out obvious vices or work around lending restrictions in the Koran.

Re:Niches Are Overrated by petewailes on Wednesday November 02, 2022 @03:09PM (#33441341)
Every successful company. Segmentation, targeting and positioning 101.