Apple won't release sales figures for it. It's such a small market, compared to everything else that Apple does. Being the biggest fish in a very small pond doesn't add up to much.
> Apple Silicon breathed new life into the mac lineup
No disagreement- I'm using one right now. Fantastic chip, the M1. But it's an iteration on an existing product, not a revolution. It's not something new. It doesn't enable anything that you couldn't do before.
If you have iOS 12 or later and you have 2FA set up, your Apple Health data is E2E encrypted.
"Digital advertising is not a bad thing. We've never said digital advertising is a bad thing. What is not good is vacuuming up people's data when they're not doing so on an informed basis. That's what is bad. And so we try to put the user in the driver seat there to own the data."
Amazon wins because it's more like visa or a physical goods internet than a specific store.
Consider: Amazon has the majority of e-commerce sales today in the west. This is largely in part of decisions makes 20 years ago to allow honest reviews by real customers, both good and bad, earning strong customer trust. Now they're making money by selling the top spot on their search results and calling it "advertising". It's not. It's the sale of all that customer trust they spent 20 years building up. And the money they make on selling that trust is massive.
Consider: Apple is loved by its customers. They trust them. Apple means quality, security, and all the other good things they want. They're also at 30% of global mobile phone sales- massive market power.
Now it's time to start selling off that customer trust for profit.
Being Apple, the first move is to attack the entire online ad industry via privacy improvements- I'm not saying it's a bad thing that they did it, but I am suggesting they didn't do it for anything other than profit motive. Next, join the industry with a competitor in the space that takes advantage of all the things Apple knows about their customers. Trade the trust they've built up for a payout in cash.
It was either that or try to invent a new product. Since Steve Jobs died that hasn't gone very well.