Apple had a blank slate for a new naming scheme and already botched it

I can't say I had any expectation given the mess that is the iDevices naming schemes (especially the ipads), but the Apple Silicon naming really is mind-boggingly bad. It's like the names are picked by a 12 years old with sub-par naming abilities.

Apple TV (hardware), Apple TV (app), and Apple TV+ (premium subscription). It’s like they try and keep it so simple it makes you feel stupid

This really illustrates how poorly the chips were named.

‘Pro’ is overused to the point of ambiguity.

So is the M2 Pro better than the M1 Max? Of course not, it's clear as mud.

Not trying to argue that the naming scheme is great, but I think they are trying to align it across multiple product lines, in which case it sorta makes sense.

They already have airpods use the same naming scheme, with the basic ones just being Airpods (without any suffix), then the next better option is Airpods Pro (the in-ear ones with active NC), and then their most expensive premium option is Airpods Max (large over the ear headphones with active NC, dial, and ability to still use them in wired mode with standard 3.5mm aux). The hierarchy is the same as with M-chips, with the most basic to the most premium being (no-suffix)=>Pro=>Max.

As a sidenote, I partially blame whoever wrote the article title for the confusion in this thread. They used proper name for M2 Macbook Air, but didn't use M2 Macbook Pro for the MBP. Dropping the "Macbook" part served exactly no purpose but to (most likely unintentionally) confuse the reader.

M2 Incissor is about on par with the M1 Omega.

Once upon a time, the word "deluxe" carried valuable meaning when prefixing/suffixing a product.

Some point later, Walmart started selling store-brand "Deluxe Chocolate Chip Cookies".

Pro is just the new deluxe.

Wow, so the "MacBook Pro with an M2 Pro" is the name we should use for that machine which is yet to be released? And this is referring to a Macbook Pro with a M2.

Not news, it's the same chip but different cooling. This hack "fixes" (hacks) the cooling to make it equal.

Thanks!