Built in fridge: GE monogram;
Dish washer: anything that is quiet (below 42 dB);
Dryer: anything with turn-timers; and,
HVAC: American Standard.
As the Farmer's Insurance jingle goes, "They know a thing, because they've seen a thing."
Every service tech I've ever asked has immediately had a "Never buy {popular brand}, because they all {have shoddy part | catastrophic design error}."
And it's night and day between what service techs all know vs what even the most detailed internet sleuthing would give you, because they actually see a representative sample size.
My repair guy would bring other techs over to my house to see our Staber washing machine. Nothing else comes close.
It's a cage-like drum that rotates on horizontal axis, much like any front-loader. But it's a top loader; the cage has a door that you open to load or unload. The drum is supported like a wheel, both front and back of the washer.
A neighbor told us that this style is seen in Germany, but I'd never seen a setup like this. It's very simple and quite durable.
I don't have any connection to Staber. Just after ten years of in home daycare, 200 miles from anything resembling a city, I was quite thrilled to finally be able to check off the clothes washer as a problem solved.
Apparently, each air purifier which can handle a large room is big, heavy and loud. And the air purifiers that score highly on being quiet have the downside that they can only handle small rooms. Oh, and they did measure the CADR, and will tell you that "this air purifier scored five stars on our CADR test".
What you're paying for is basically three things: a design that looks acceptable in a room, a fan that's reasonably quiet, and ability to source filters in the future.
I wish they would release a smaller machine that was a bit cheaper and could compete in price and energy usage with mid-sized Coway models.
Some of this can't be entirely determined until years after the product is released but you can check the company.
As for me, I went with SpeedQueen for the washer/dryer and wish I could find an equivalent company for refrigerators, but I basically consider those disposable.
I bought a subscription a few months ago because I needed to buy several large appliances for my home, but all I found behind that paywall curtain was computer-generated tables of star ratings and statistics about mechanical reliability. Which is probably useful to somebody, but isn't something I found valuable.
I ended up ignoring CR's data tables, cancelling my subscription, and buying the same models of appliances my parents have because at least I could try those out in person and verify that they worked decently well without any glaring flaws.