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Price- and quality-wise they totally win on cheese and pasta by a huge margin. Supermarket cheese is generally pretty awful (the only cheeses we get at the super are Mexican cheeses that TJs doesn't stock. I’ve occasionally bought, say cheddar at the super and it’s awful and costs more than TJs).
The big thing for me for the last two years is that the clientele and staff at my local TJs have done a much better job of taking Covid seriously than the same at Whole Foods¹ or any standard super.
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1. I was in Whole Foods earlier today and was rather appalled to see a sign saying that customers are welcome [italics mine] to shop without a mask regardless of vaccination status. This while local Covid rates are on the rise. It seemed like they were encouraging people to go maskless.
What year is it!?
https://www.youtube.com/watch?v=EbafXjG9ROA
I'll also add their slowness is partly due to their clientele (moreso that standard stores) bringing their filthy reusable grocery sacks, which throw off the flow of the line.
Source: past TJs employee