The money is the relatively recent thing that made people practice for leetcode more that wouldn't necessarily go into software otherwise, but the algorithmic interview was there before tech started paying a lot and became the only growth engine of the american economy that is left.
Then people co opted the term to mean companies that paid well (wow the company with high stock growth pays more).
In regards to this Netflix was absolutely innovative in regards to engineering. They literally wrote the book on chaos practices. They also pay extremely high base salary ($400-600k).
Microsoft never paid well in regards to its peers.
Their subsidiary, Linkedin, beats most of Microsoft's peers.
Also GAMMA could be good: Google - Apple - Meta - Microsoft - Amazon
What does that have to do with nerds remaining nerds?