On iOS I went from Alien Blue (which reddit bought and killed, fuck 'em) to Apollo and it's been a bliss, would never be able to use reddit if it wasn't for Apollo and RES on my desktop browser... Not really sure how they are attracting new users, the "new" reddit UI on a SPA is really, really awful.

It's impressive how much engineering effort reddit is able to waste, that isn't cheap.

Apollo is a really good mobile app for Reddit, but I expect Reddit will eventually buy it.

As for new users, it's likely a lot of people that reach Reddit from Google - their SEO seems to have gotten loads better in recent years. They also don't remember how simple oldreddit was, so they have no reference point.

I use Boost for Reddit and it's great! So much better than the website in any form or the official app.

API is being removed soon, which will break all third party apps.

I can't see any mention of that being the case anywhere, are you sure?

Really? Have they announced this or is it speculation/inside information on your side?

Source: trust me bro.