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A comment on How did Tropicana lose $30M in a packaging redesign?. Parent comment

Re:How did Tropicana lose $30M in a packaging redesign? by johnday on Monday May 16, 2022 @09:29AM (#31396866)
I'm not sure if you're being sarcastic, but I really don't think this is "clear to consumers".
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Re:How did Tropicana lose $30M in a packaging redesign? by Jarmsy on Monday May 16, 2022 @09:43AM (#31397050)
They're definitely being sarcastic
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Re:How did Tropicana lose $30M in a packaging redesign? by dredmorbius on Monday May 16, 2022 @11:52AM (#31399240)
SRSLY?

;-)

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Re:How did Tropicana lose $30M in a packaging redesign? by nkurz on Monday May 16, 2022 @01:39PM (#31400847)
I'm being sarcastic that it is "clear", and being genuine when I say that orange juice industry lawyers argue that consumers are not confused about what "Not From Concentrate" means despite such contortions.

I do highly recommend Hamilton's Squeezed book for a more detailed expose. It's available from libraries, both physical and online. It's not for everyone, but if you care a lot about food regulation and the way that producers get around the law to deceive consumers, it's great.

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