Don't be silly --- it means you are buying juice from oranges that has been stripped of all flavor, stored in tankers for a year or two, and then reconstituted by adding "flavor packs" built by recombining the chemicals found in different oranges. Pretending this isn't clear to consumers is just anti-progress.

Along those lines, the book "Squeezed" is pretty good, and details the argument of the Tropicana lawyers who actually make this argument. Here's a New Yorker article about it: https://www.newyorker.com/books/page-turner/ask-an-academic-....