I guess you could call that good enough.. I call it morally irresponsible.
And the people trying to get their garbage spam sites to rank high are wise to the common tricks people use to attempt to get better results. Just today I accidentally clicked on a result that from the title looked like it would lead me to reddit. I should have paid attention to the URL because instead I was sent through a bunch of redirects to some terrible spam site.
I can't lab it up now, but that is the gist. And DDG has it while Google rarely has the same level of it.
For products, one of the worst offenders is Target. Yes, Target. They show up near the top of about 60% of my searches, including for things they simply do not carry. But hey, they carry a similar product that you might be interested in! (not)
SEO results make Google money, but they also make the results suck.
They could start penalizing sites that show different things to googlebot and a real browser again.
The could do a better job penalizing sites that just copy content from other sites.
They could penalize ad-laden sites.
They could stop prioritizing youtube results over text content.
They could allow you to blacklist sites again.
They could do so many things.
None of this is curation, put priorization of search result is exactly what a search engine does.
Have you read any of Google's advice to site owners? It amounts to "provide your users with what they're looking for, and do it with a fast and easy to use site". If you think SEO is an easy hack to get any site to the position 1 for any search, you're just ignorant of the landscape. All the "SEO" crap you see about keyword density or whatever, is just an industry trying to sound different and like they've got the key to position 1.
> They could start penalizing sites that show different things to googlebot and a real browser again.
Google is ridiculously good at this. Would be keen to see examples of a site that does this in a meaningfully negative way that ranks well for searches that matter.
I don't fully agree with all of your other points but I can see why you'd mention them.
I'm not sure that's true. Just to pick an example, basically any type of product search now leads to auto-generated spam/borderline-spam websites that scrape reviews from Amazon, which are themselves often fraudulent.
I guess you could say that's "good enough" but only in the sense that someone being scammed at some point consents to something that makes them a victim of the scam.
For many searches, you'll see "reddit" autocompleted to the end of the search because Google's organic results are not good enough and people are trying to weed out the spam somehow, albeit in an imperfect way that restricts results to one site.