Their "LTT Labs" venture is supposed to be a mainly written research/testing articles

Not just that but they want to do independent validation work. They have dipped into it a little on the main channel already with cable and display testing but it seems they intend to go much further.

Oh man I wonder how long till we get companies paying for 'LTT Labs approved' on their products.

I wish Linus good luck, but I have a suspicion that it won't be like Anandtech. May be I am biased by the image of Linus and his crowd. I watched the Labs pitch, and it is very gamer oriented.

I've been reading Anandtech for ~20 years. It has stayed virtually the same [1]. Linus has turned his venture into a giant media and entertainment house. I hope LTT labs is completely different but it is hard to imagine it given Linus' vision and business interests.

[1] This aspect is basically unheard of these days. Hard to find anything that stayed the same ~20 years, they refined their vision instead of slowly destroying it.