> Is the EU going to drag them all into court?

Why would they need to? Just hand out fines, like you do with traffic tickets, no courts required.

I would venture most of the internet is not hosted in the EU. You expect US, Chinese, and Japanese citizens to respect an EU fine for a law they have no say in? Sure they are doing "business" in the EU, but many of them are not doing business at all.

> You expect US, Chinese, and Japanese citizens to respect an EU fine for a law they have no say in?

No. What is the EU going to do, besides nothing? If you do business in the EU they will take your business away, and if you don't there's nothing they can do. I'm sure we all break some foreign countries laws every day and there's nothing they can do about it.

I do expect fines to be handed to EU companies and I expect them to pay them though.

> I would venture most of the internet is not hosted in the EU

Most content isn't made in the US, and the US somehow still forced its copyright system on the world.

You can sue, as said google fonts case awarded damages.

I'm now wondering if I can scale this for profit.

> Is the EU going to drag them all into court?

Not the EU itself... but your competitors, who can not just complain at your respective data protection agency but also file for c&d letters, court injunction orders or penalties.

Some courts beg to disagree with your position: https://www.theregister.com/2022/01/31/website_fine_google_f...

Oh, wow, didn’t realize 1 website had been fined $100. The legal water is boiling!

The fine is only $100 if your lawyers and legal team work for free.

You must have missed this part:

> The ruling directs the website to stop providing IP addresses to Google and threatens the site operator with a fine of €250,000 for each violation, or up to six months in prison, for continued improper use of Google Fonts.

So, if you feel brave you can challenge some courts on this.

No, I didn't miss that part. "Next time, I'll really punish you" rarely works until there's actual consequences.

There are actual consequences: https://www.dsgvo-portal.de/gdpr-fine-database.php (I think I have seen one of those databases somewhat more official before)

This is basically a 'we are watching you' warning, second time the fine will be different

Yeah, that's definitely a slap on the wrist. But now that website needs to stop doing that, or it would face actual consequences.

GDPR mechanisms are directed at pushing you towards compliance, not getting big payouts. So in many cases you can even avoid any fine if you cooperate on first notice.

It's per claimant. That would be a $15bn Equifax settlement.

Show me a single site that relies on google analytics.

Somehow I'm not surprised that my choice of words was jumped on. Let's say "making use of" to keep further pedantry at bay.

www.airbnb.com