I work in adtech and hear "We don't want to track people, we just want to know what events led to conversion" all the damn time. (Or conversely, from the sell side, "we don't want to track people, we just want to learn/verify our audience's composition.).
Sorry to break it to you, but that's what tracking is.
You're saying you don't want remarking, but - you want to know something that requires marking. "Remarking" is just persistent marking. What you don't want is "retargeting", which is when the user gets to learn someone is building a profile of them. But that's just whether the "marked" profile is used to also "target" - the profile gets built either way.
What do you mean by conflated? The tracking and profile building is how they correlate results with ad impressions. That this data is then also used for training the models and identifying the user coefficients is just a different use of the same correlation data (a website visit is just another type of ad conversion, after all).
Re:Apple's privacy push cost Meta $10B
by laurent92 on Friday February 04, 2022 @05:56PM
(#30214641)
We shouldn’t identify the user. We should identify the content. “I want to be shown next to car pictures, because maybe the guy is missing carpets for his car” instead of “We want to be shown to guys 24-30 with interest in cars.” First is tracking the content, second is tracking the user.
Conversion tracking is all about tracking the user, though, to realize the same user that saw an add "converted", whatever that means.
Re:Apple's privacy push cost Meta $10B
by morelisp on Saturday February 05, 2022 @04:27AM
(#30219413)
This is contextual targeting, but GP is explicitly asking for conversion tracking. You can’t do that with contextual targeting.
Can you not just point the ad at https://your.website.example/item012628?from=facebookad20210... or whatever and save those from parameters in a cookie or something so you can see at checkout what ads were clicked before purchase? How could ATT possible factor in to this?
Re:Apple's privacy push cost Meta $10B
by samwillis on Saturday February 05, 2022 @06:24AM
(#30220088)
Sensible question. See my answer at the link below, but basically Facebook/Instagram IAB don't share cookies with your main browser.
Plus it’s supper useful to feed that attribution data back into the ad platforms management tools.
It's unfortunate that the incredably invasive tracking and profile building has become conflated with ad attribution. For us attribution is essential and we have little interest or use for invasive tracking. We just want to know from which ad a customer converted.
Personally we avoid the more invasive remarking tools as I hate it myself when you are chased across the web by a product you have looked at once.