Apple's privacy push cost Meta $10B

Re:Apple's privacy push cost Meta $10B by yuliyp on Friday February 04, 2022 @04:31PM (#30213549)

What do you mean by conflated? The tracking and profile building is how they correlate results with ad impressions. That this data is then also used for training the models and identifying the user coefficients is just a different use of the same correlation data (a website visit is just another type of ad conversion, after all).

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Re:Apple's privacy push cost Meta $10B by laurent92 on Friday February 04, 2022 @05:56PM (#30214641)

We shouldn’t identify the user. We should identify the content. “I want to be shown next to car pictures, because maybe the guy is missing carpets for his car” instead of “We want to be shown to guys 24-30 with interest in cars.” First is tracking the content, second is tracking the user.

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Re:Apple's privacy push cost Meta $10B by yuliyp on Friday February 04, 2022 @11:44PM (#30217550)

Conversion tracking is all about tracking the user, though, to realize the same user that saw an add "converted", whatever that means.

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Re:Apple's privacy push cost Meta $10B by morelisp on Saturday February 05, 2022 @04:27AM (#30219413)

This is contextual targeting, but GP is explicitly asking for conversion tracking. You can’t do that with contextual targeting.

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