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Re:Apple's privacy push cost Meta $10B by samwillis on Saturday February 05, 2022 @06:24AM (#30220088)
Sensible question. See my answer at the link below, but basically Facebook/Instagram IAB don't share cookies with your main browser.

Plus it’s supper useful to feed that attribution data back into the ad platforms management tools.

https://news.ycombinator.com/item?id=30205629

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