I mean... that seems fine? Taking a consumer product and making a business version of it feels like a totally ok way to grow a company that already has a stable product that people like. Them making new features you don't use doesn't mean they're going to break or diminish the stuff you do use.

Sure, they could mess it up, but any company or open source project can mess everything up.

I can't remember a company that has served individuals and enterprises simultaeneously without one side getting a compromised offering.

One of the things I like about Apple is they don't really pander to the enterprise. They won't turn the business away but you can see it isn't a priority.

Microsoft does decently well here, and you can navigate this if you basically give individuals enterprise software.

The problem comes in when you try to cripple the home version so that small businesses, etc don't just use that.

I'm not sure this is true. If anything, they're the perfect example of how to do it right though, which is to have products that are business OR personal focused, and not generally both. The Mac Pro and the new monitors are both very clearly only a reasonable cost point/feature set for enterprise clients. The higher end Macbook Pros are similar, especially post redesign.

Almost everything Apple makes, "Pro" name aside, is either an enterprise offering where they're ok if random consumers buy it, or a consumer item where they don't mind if enterprises buy it. I have no interest in buying a reference monitor that costs more than my last 4 computers put together, but I could just go buy one, I guess.

Optimally, 1Password does the same thing. If companies want to buy their current offering (and my current employer does) that thusfar hasn't really messed with my personal use. If they come out with some Okta competitor in the future, I won't need to care about that either unless my company uses it. Optimistically, both products can be targeted to different markets.

I'd distinguish between the professional market and enterprise.

Look at the lengths Microsoft goes to in order to maintain backwards compatibility for their enterprise customers, Apple in comparison just doesn't care.

Obviously I don't have access to the sales figures but my guess is most Mac Pros are going into audio/visual studios or else high net worth individuals. It's not the sort of thing enterprises will buy if they can avoid it.

When Crashplan did this, they removed their home offering and completely dropped a large portion of their user base.

Sure, but I'd be surprised if Crashplan was operating their home offering at a profit beforehand and just went "eh, we don't need money". 1Password seems to have a totally viable consumer market that's making them money without all that much work on it. It would seem weird for them to kill a golden goose.

Also, it is good for companies when their employees use good password management everywhere, including in their personal life. The 1Password for Teams Business plan includes a free family plan for every user, so there's mutual reinforcement there.

> Them making new features you don't use doesn't mean they're going to break or diminish the stuff you do use.

Except they have already started to diminish what used to make 1P great. We now get no native apps, no local vault storage, no upfront payments. The VC rot has already set in.

> Sure, they could mess it up, but any company or open source project can mess everything up.

Luckiky when they do, github just bans their account

Family/individual accounts are nice and all, but most families/individuals just don't give a fuck about security nearly enough to pay a monthly fee for a password manager, and probably never will. The saturation point for them in this market is not too far off.

So they go where there's real money to be made. They are well-positioned to become the default choice to handle corporate day-to-day cyber-security needs of most non-tech businesses, and if they can pull it off even moderately successfully it will make them the biggest Canadian IT company. Family accounts never ever will.

That doesn't mean their product won't remain the best* choice for individuals and families. Microsoft also doesn't give a damn about family or single users of Office, yet we all* use it because it's still the best* product on the market.

* words like 'all' and 'best' are approximations of what's going on in the real world, not in HN where significant numbers of people may very well be using LibreOffice and the Nth fork of Keepass.

> most families/individuals just don't give a fuck about security nearly enough to pay a monthly fee for a password manager

It's more than that, most families that do care about security don't need features beyond what is built into iOS/Android. When I encouraged my wife to start using randomized passwords, I didn't even have to help her get set up. She already knew how to use Apple's password manager, so she just started using it. No setup, no additional monthly fee, just a quick decision to start using it.

When we need to share a password, we just read it off to each other and put it in our respective password managers. There aren't really any features in a paid password manager that we miss.

Upvoted for your final-line analysis of 'normal for muggles' and how HN is not a representative sample.

> It screams CORPORATE.

How do you have a universal login that doesn't require corporate onboarding? You're just not the person this landing page is positioned for. They need corporate buy-in so you the user can login with one login across all of those sites. If you the single user want to easily login to Netflix and Amazon with a click of the button, then how do you expect 1P or any org for that matter to offer that if they don't have a direct relationship with Netflix or Amazon?

This is like using Google.com to search for things to find and screaming "Google is too corporate" when you landed on the Google AdWords landing page (ads.google.com).

We have a corporate password vault and it sucks. If 1Password makes a compelling product and brings their considerable UI/UX expertise to bear on it, this could absolutely take off and make my life easier.

With 100k individual users and its background as a consumer application, 1Password wouldn't neglect the non-corporate customers—at least until David Teare retires or otherwise leaves.

1password has a corporate offering. We use it at work, and while I haven't thought about to what extent it'd scale to a huge company it works very well for small ones with the ability to e.g. share vaults and manage permissions across users.

But incidentally the same features which makes it great for work also makes it great for me to share access to vaults with my son for example.

I was speaking more about an enterprise product like Hashicorp Vault but I was quite unclear. I knew about 1Password for Teams (use Family personally).