Ask HN: How to incentivize customers to complete training sessions?
We’re a fairly complex SaaS and are considering building a training centre to supplement our support portal.
What are some common incentives that we can use to entice our customers to complete training sessions. I realize that offering them money is the obvious one, although I haven’t heard of anyone ever doing that.
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Coinbase essentially does this. They have you go through a presentation for some token to learn about it and then you are rewarded like $5 worth of that token which technically you could just cash out.
- Badges of honor and maybe some community status for social validation (think StackOverflow or Hacker News)
Badges of honour is a good point, especially if there is a community portal.
If not, what are they asking for?
I know it will be used but want to ensure max ROI before we sink resources into building and maintaining it.