With Amazon's convenience and large selection, it's hard for these niche shopping sites to gain any mindshare on me anymore. When I'm looking for something esoteric I usually check Amazon first and then possibly google product prices to make sure the price isn't substantially cheaper somewhere else. For me to switch away from Amazon at any place that hasn't been "grandfathered" in my mind like Zappos and Monoprice, you'd have to do it via price first, and then keep me with some sort of convenience or other hook.

Another point just on HDMI in general: people sometimes wonder if a 200+ ft HDMI will lose picture or audio quality -- it doesn't. At least with these Amazon cable, they're still as clear as always.

How often do you actually feel or see your HDMI cable? If you're setting things up correctly, you shouldn't be doing either very often.

To me the value of solid wood throughout is durability. If a composite material was better why not use it?

When I want something I often want it right now. Not next week, not even tomorrow. As soon as physically possible and I am willing to pay extra for that convenience.

I also like to handle mechanical before I buy it. Seeing a video of someone else handling it isn't always enough.