I remember seeing a slide a while back (2017ish) where 70% of Apple's revenue was from iPhones, 5% from iPads and 2% from Macs. No way in hell do they consider that a big growth market.
EV has huge potential, but has a lot of competition, and Apple would be late to the party and without any serious advantages, technological, ecosystem, or otherwise. On the contrary, they'd have to build delivery and repair networks from scratch ( assuming they delegate all manufacturing). Even for their endless financial reserves, it seems very improbable they'd get anywhere serious within 10 years in the EV market.
Laptops - that's a tough market with lots of competition and long retention ( as in people rarely upgrade, and tend to stick to manufacturers), many of it Apple simply cannot and could not overcome ( Windows will probably remain the de facto enterprise standard for some more time). They finally have a serious technological advantage beyond more abstract, subjective or niche ones ( better UX or light or long batter life) advantages.
2021-12-28 $179.29 4.19x
2017-12-28 $ 42.77 2.14x
2013-12-28 $ 20.00 2.65x
2009-12-28 $ 7.56 2.87x
2005-12-28 $ 2.63 6.57x
2001-12-28 $ 0.40 3.33x
1997-12-28 $ 0.12
I agree this can't go on for too much longer, if only because governments will eventually stop Apple if they control too much of the economy. But is there room for another 4x? Maybe?The last couple of years have been absolutely bonkers. 4x-ing from here would be 17x their valuation in 2017. Controlling for inflation, the probability of that happening given their current valuation seems ridiculously low.