Re:Some Apple engineers rewarded up to $180k in stock bonuse...
by chrischen on Tuesday December 28, 2021 @04:50PM
(#29718693)
Also apple forays into new niches are generally hit or miss, though they do at least keep at it until it works like Apple Watch and Apple TV (which was near useless for the first 3-4 years).
EV has huge potential, but has a lot of competition, and Apple would be late to the party and without any serious advantages, technological, ecosystem, or otherwise. On the contrary, they'd have to build delivery and repair networks from scratch ( assuming they delegate all manufacturing). Even for their endless financial reserves, it seems very improbable they'd get anywhere serious within 10 years in the EV market.
Laptops - that's a tough market with lots of competition and long retention ( as in people rarely upgrade, and tend to stick to manufacturers), many of it Apple simply cannot and could not overcome ( Windows will probably remain the de facto enterprise standard for some more time). They finally have a serious technological advantage beyond more abstract, subjective or niche ones ( better UX or light or long batter life) advantages.