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Re:Some Apple engineers rewarded up to $180k in stock bonuse... by mgh2 on Tuesday December 28, 2021 @04:07PM (#29718193)
Apple is targeting its next 10 years' growth in three key markets: Laptops, VR/AR, and EVs. How big is each market cap?
Re:Some Apple engineers rewarded up to $180k in stock bonuse... by jorvi on Tuesday December 28, 2021 @04:29PM (#29718467)
Laptops?

I remember seeing a slide a while back (2017ish) where 70% of Apple's revenue was from iPhones, 5% from iPads and 2% from Macs. No way in hell do they consider that a big growth market.

Re:Some Apple engineers rewarded up to $180k in stock bonuse... by mgh2 on Tuesday December 28, 2021 @04:38PM (#29718569)
Apple Silicon
Re:Some Apple engineers rewarded up to $180k in stock bonuse... by jorvi on Tuesday December 28, 2021 @05:59PM (#29719349)
Laptops didn’t shrink to such a tiny part of Apple’s revenue because of poor performance, Apple is at its core a consumer electronics company, and the paradigm for what devices consumers mainly use shifted with the times.
Re:Some Apple engineers rewarded up to $180k in stock bonuse... by sofixa on Tuesday December 28, 2021 @04:20PM (#29718369)
VR/AR is miniscule with relatively high potential. We'll have to wait and see what they come up with, it could be great, it could be niche, no way no to know.

EV has huge potential, but has a lot of competition, and Apple would be late to the party and without any serious advantages, technological, ecosystem, or otherwise. On the contrary, they'd have to build delivery and repair networks from scratch ( assuming they delegate all manufacturing). Even for their endless financial reserves, it seems very improbable they'd get anywhere serious within 10 years in the EV market.

Laptops - that's a tough market with lots of competition and long retention ( as in people rarely upgrade, and tend to stick to manufacturers), many of it Apple simply cannot and could not overcome ( Windows will probably remain the de facto enterprise standard for some more time). They finally have a serious technological advantage beyond more abstract, subjective or niche ones ( better UX or light or long batter life) advantages.

Re:Some Apple engineers rewarded up to $180k in stock bonuse... by chrischen on Tuesday December 28, 2021 @04:50PM (#29718693)
Also apple forays into new niches are generally hit or miss, though they do at least keep at it until it works like Apple Watch and Apple TV (which was near useless for the first 3-4 years).