Great, I'll definitely have a look next time I need something. Is there also some kind of label for these ethical clothes? I'm ok with trusting small shops and I understand it might cost them money (perhaps better spend otherwise) to get a label and labels aren't everything, but still...

Edit: Are there also brands specifically aiming at quality? So that denim pants just last a lot longer for example? Paying more feels even better if I'm really buying quality. The Skot polo I bought seems to be really good fabric and well made, they also touted that, that really adds a lot to the whole value proposition, for me.

Another edit: This is also a nice initiative which could perhaps be leveraged more, specifically by ethical companies: [0]

[0]: https://returns.homerr.com/

We use Good On You for the bigger brands, they do audits based on a couple criteria. There are a bunch of different certificates some of which are a bit of a farce, seeing through the green washing can be pretty hard.

If you'd like to have a longer conversation about this, feel free to contact me at arjan [at] fairbee.com

I have 3 skot polos too, their under shirts are great as well. Build quality is def something we try to look at, the kuyichi pants i have for instance feel way more robustly built than g-star pants for instance.

We're also looking at different ways to ship, especially the last mile, trying to use electric cargo bikes instead of vans, and bundling packages across other shops as well via izipack for instance.

edit: one thing about the quality we're running into is it's hard to get across online how different the hoodies we have (from Athrty for example) look from the hoodies you'd buy at H&M for instance. As soon as you have them in your hands you can tell the difference, but on pictures that's way less apparent.

I have a large number of under shirts as well, I actually give them as gifts sometimes, I like them so much (nice feel + deep v-neck is super nice), never came across something like that in normal stores (but again, I hate spending too much time in fashion stores :p).

yeah they're super nice, the only downside is they look super weird if you end up taking off your sweater :D

Haha, kind of, but tighter fitting